Renault releases new brand signature: 'RENAULT - Passion for life'
27 Apr 2015|3,780 views
The slogan 'RENAULT - Passion for life' underlines the ongoing efforts made by Renault's engineers and design teams to observe customers and their everyday lives in order to propose quality vehicles that pack ingenious innovations and services conceived to facilitate day-to-day life.
"Our new brand signature - 'RENAULT - Passion for life' - reflects the in-depth transformation that is under way at Renault and which began with the new Clio," says Michael van der Sande, Senior Vice President, Global Marketing. "More than the words themselves, the slogan is a pledge to our customers that Renault will continue its metamorphosis that will result in an entirely renewed range. In addition to being designed with passion by our engineering and design teams, our new models must make the lives of our customers easier and more pleasant every day."
Along with Renault's new brand signature, the brand's graphic identity has been reviewed and redesigned, too, by in-house teams working out of its Corporate Design Department.
Meanwhile, the Renault diamond has been made bolder and has been freed from the confinement of its surrounding outline. It features the same more generous, higher-status, brighter logo that adorns the front of the brand's latest models.
The slogan 'RENAULT - Passion for life' underlines the ongoing efforts made by Renault's engineers and design teams to observe customers and their everyday lives in order to propose quality vehicles that pack ingenious innovations and services conceived to facilitate day-to-day life.
"Our new brand signature - 'RENAULT - Passion for life' - reflects the in-depth transformation that is under way at Renault and which began with the new Clio," says Michael van der Sande, Senior Vice President, Global Marketing. "More than the words themselves, the slogan is a pledge to our customers that Renault will continue its metamorphosis that will result in an entirely renewed range. In addition to being designed with passion by our engineering and design teams, our new models must make the lives of our customers easier and more pleasant every day."
Along with Renault's new brand signature, the brand's graphic identity has been reviewed and redesigned, too, by in-house teams working out of its Corporate Design Department.
Meanwhile, the Renault diamond has been made bolder and has been freed from the confinement of its surrounding outline. It features the same more generous, higher-status, brighter logo that adorns the front of the brand's latest models.
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