Nissan kicks off new UEFA Champions League campaign #GetThereWithGinola
30 May 2017|2,732 views
Nissan has kicked off a new campaign that offers U.K. fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3rd June 2017 with football legend David Ginola. The #GetThereWithGinola campaign aims to create a unique experience that extends the reach of Nissan's partnership with the UEFA Champions League beyond traditional ticket giveaways.
The new campaign challenges entrants to submit the most original and ambitious entries with suggestions, including baking a football stadium cake, wearing a football kit to a work meeting or penning a football limerick about the UEFA Champions League. With a number of global brands sponsoring this year's UEFA Champions League, Nissan was keen to stand out by offering a money-can't-buy experience that creates deeper engagement with football-mad consumers.
To help drive exposure and engagement among the target audience, the campaign brings on-board the former French international midfielder, David Ginola. Despite reaching the semi-finals with Paris St-Germain in 1995, Ginola - nicknamed 'el Magnifico' by the Spanish media - never played in a UEFA Champions League Final, and the competition enables entrants to join him in finally experiencing the pinnacle of European club football.
Nissan has kicked off a new campaign that offers U.K. fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3rd June 2017 with football legend David Ginola. The #GetThereWithGinola campaign aims to create a unique experience that extends the reach of Nissan's partnership with the UEFA Champions League beyond traditional ticket giveaways.
The new campaign challenges entrants to submit the most original and ambitious entries with suggestions, including baking a football stadium cake, wearing a football kit to a work meeting or penning a football limerick about the UEFA Champions League. With a number of global brands sponsoring this year's UEFA Champions League, Nissan was keen to stand out by offering a money-can't-buy experience that creates deeper engagement with football-mad consumers.
To help drive exposure and engagement among the target audience, the campaign brings on-board the former French international midfielder, David Ginola. Despite reaching the semi-finals with Paris St-Germain in 1995, Ginola - nicknamed 'el Magnifico' by the Spanish media - never played in a UEFA Champions League Final, and the competition enables entrants to join him in finally experiencing the pinnacle of European club football.
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