Zlatan Ibrahimovic to star in new Volvo V90 marketing campaign
26 May 2016|1,265 views
Volvo Cars is set to launch a new V90 marketing campaign featuring global footballing star Zlatan Ibrahimovic. The new campaign, which airs for the first time on May 30th, comes following speculation of further collaboration between the former Paris Saint-Germain F.C. striker and the Swedish premium carmaker.
"The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan's and Volvo's journeys. We haven't gotten to where we are now by doing the same as everyone else," said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
Volvo Cars and Zlatan previously worked together in a memorable 2014 marketing campaign featuring the enigmatic footballer reciting the Swedish national anthem and hunting in remote Swedish forests.
Volvo Cars is set to launch a new V90 marketing campaign featuring global footballing star Zlatan Ibrahimovic. The new campaign, which airs for the first time on May 30th, comes following speculation of further collaboration between the former Paris Saint-Germain F.C. striker and the Swedish premium carmaker.
"The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan's and Volvo's journeys. We haven't gotten to where we are now by doing the same as everyone else," said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
Volvo Cars and Zlatan previously worked together in a memorable 2014 marketing campaign featuring the enigmatic footballer reciting the Swedish national anthem and hunting in remote Swedish forests.
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