Volkswagen's Jetta sub-brand sees success in China

Volkswagen's sub-brand Jetta has seen success in China with the new VS5 SUV and the VA3 sedan. Since market entry in September, nearly 30,000 vehicles were delivered to customers, making the Jetta launch the most successful recent brand introduced in China.

Volkswagen is targeting young Chinese customers who are looking for an entry into the world of Volkswagen with the Jetta brand. About one-third of all passenger cars sold in China are from the entry-level segment. Within this segment, around 80% of customers are buying a car for the first time in their lives. First-time buyers in China are on average 20 years younger than in Europe or America.

With Jetta, Volkswagen is seeing its first instance of a model being transformed into a brand with a proprietary model family.

Jetta is positioned independently in the market, but with a recognisable proximity to the world of Volkswagen. Innovative sales concepts such as highly digitised showrooms complete the brand experience, while Jetta continues to rely on the Volkswagen DNA of quality, safety, value retention and a clear design language. All Jetta models are produced by First Automobile Works (FAW)-Volkswagen in a state-of-the art factory in Chengdu, which works closely with FAW-Volkswagen's central hub in the city of Changchun.

With a share of almost 50% of worldwide deliveries, China is Volkswagen's largest single market. The brand delivered over 3 million vehicles in China for the second time in a row last year.