Volkswagen and SPH collaborates for 'The Straits Times: A Part of My Life'

Many Singaporeans look forward to the event, organised annually in conjunction with the paper's latest brand campaign. This year's brand campaign focuses on how the various sections found in The Straits Times and The Sunday Times - Home, Money, Forum, Taste and Relax - play an integral role in a reader's life. The campaign serves to communicate the newspaper's commitment in providing best quality content to the 1.44 million readers who make The Straits Times brand a part of their lives.

The campaign shows that, from social issues close to home, daily global business news, different perspectives and discourse by readers in the forum section to relaxing lifestyle stories, The Straits Times is the key source of many things that matter to Singaporeans and those who have made this city their home. For over six weeks, the five-part campaign series can be seen on SPH's newspapers - The Straits Times, The Business Times, The New Paper and my paper - as well as on SPH MediaBoxOffice's digital outdoor network, the largest in Singapore.


Readers can look forward to a chance to win a Volkswagen Golf 1.4 TSI in a contest that will start on Saturday 15 August.

To participate, readers have to search for 7 Volkswagen "keys" hidden in The Straits Times from 15 - 21 August. Only one key will be hidden each day. There will be clues provided to guide readers to the sections the key is hidden in each day. Readers need to collect all 7 keys, cut them out and paste them on the entry form found in The Straits Times on 15, 16, 21 and 22 August. They must drop their entries at a secret event venue on 22 August, the very same day the venue will be revealed in The Straits Times.

In the event, Singaporeans will be able to witness Asia's most powerful magic duo, J C Sum & 'Magic Babe' Ning, attempt their biggest teleportation mega illusion - 'Destination X' - by teleporting a full-sized 1.2 ton Volkswagen Golf 1.4 TSI in 8.5 seconds from one location to the stage where it will then be presented to the grand prize winner.

The Volkswagen Golf 1.4 TSI, sponsored by Volkswagen Group Singapore Pte Ltd, is worth $68,000 (excluding COE, road tax, insurance, radio licence, IU unit and GST).


In addition, a 3-week online promotional contest - "The Straits Times : A Part of My Life" - was launched on 6 Aug. The contest aims to promote The Straits Times tagline "a part of my life" by inviting readers to contribute on how the newspaper is a part of their lives. Readers simply need to type in their answers which will appear as 'headline news' on a sample front page of The Straits Times and submit their entries online. Each entry is limited to 60 words.

$10,000 worth of prizes are up for grabs, including a 50 inch plasma TV, cameras, phones, game consoles and mini laptops. The online contest runs across the SPH AsiaOne Network, including straitstimes.com, between 6 to 27 August 2009.