Unprecedented demand for the MG ZS EV in the U.K.

MG Motor U.K. has smashed its new car pre-sales records by securing 1,000 orders for its sensational MG ZS EV in just two weeks. Having officially launched the car to the press and public on 17 July, MG has experienced unprecedented demand as customers in the U.K. raced to be one of the first 1,000 retail customers to snap up the high-tech electric SUV from just $35,800.

The first 1,000 retail customers were able to benefit from the sensational $35,800 launch price after MG matched the government's $5840 plug-in car grant with a $5840 MG Grant of its own. MG is pleased to announce that the next 1,000 retail customers will also receive the MG Grant, ensuring that the $35,800 launch price will continue. The first 1,000 customers also received a complimentary home charging unit - an offer which will not be continuing - ensuring that those who were quick off the mark secured the best deal.

Positioned as the first affordable, family-friendly electric car, the ZS EV looks set to revolutionise the way people view zero-emissions motoring. With a WLTP accredited range of 262km, room for five and a full-sized boot, the ZS EV is a real-world electric car for real-world people. Capable of producing 300,000 EV batteries per year, MG's own battery factory is ready to quickly fulfil this exceptional demand, with the first customers taking delivery of their electric MGs in September 2019.

Daniel Gregorious, Head of Sales & Marketing at MG Motor U.K. said, "We know that the canny British public can tell a bargain when they see one, but we've been blown away by the number of people who've moved quickly to secure an electric MG ZS at the launch price. By extending our offer to match the government grant for the next 1,000 retail customers, we're delighted to be able to maintain this offer, even if it's just for a few more days."