Tiger Beer announces plans for its "Here's To Tiger Time" F1 experience
21 Aug 2011|9,892 views
Singapore’s internationally acclaimed Tiger Beer is set to let race fans create their own unique “Tiger Time” experience at this year’s Formula 1 SingTel Singapore Grand Prix, taking place from 23 to 25 September 2011.The brand is continuing its involvement at the event as the official partner with pouring rights and is looking to up the ante this year to drive a deeper engagement with race fans. Tiger Beer has been the main beer partner for the F1 race in Singapore since the inaugural night race was flagged off in 2008.
In line with the brand’s new campaign named “Here’s to Tiger Time”, the planned activities are aimed at strengthening its connection with consumers seeking new social experiences. Tiger Beer will be ramping up its on-ground activation at the event to build a full “Here’s To Tiger Time” experience for race fans. This will see the brand introduce its Tiger Beer “Bartainer” as well as the building of an experiential zone featuring a Tiger Beer ‘brewery bar’.
“The 2011 Formula 1 SingTel Singapore Grand Prix will once again draw many Singaporeans and tourists from all over the world. Tiger Beer is proud to be a key partner of Singapore GP and to be able to extend “Here’s To Tiger Time” experiences to all in attendance at the Marina Bay Street Circuit. This year, in line with Tiger Beer's latest "Here's to Tiger Time" campaign, Tiger Beer will create great experiences for you to live it up", said Wong Mei Wai, Head of Marketing, Asia Pacific Breweries Singapore.
The “Bartainer”, to be located around the circuit, will offer race fans the opportunity to experience the best of the race within a Tiger Beer setting. In addition, F1 fans will also get the opportunity to live it up at the F1 grounds with a Tiger Beer-themed experiential zone enabling fans to partake in a unique brewery tavern bar. Race fans will get the chance to purchase Tiger Beer memorabilia from the Tiger Beer booths.
For more information, please log on to Tiger Beer Singapore’s website at www.TigerBeer.com.sg and official Facebook page at www.facebook.com/TigerBeer.sg
Source: APB Singapore
Singapore’s internationally acclaimed Tiger Beer is set to let race fans create their own unique “Tiger Time” experience at this year’s Formula 1 SingTel Singapore Grand Prix, taking place from 23 to 25 September 2011.
The brand is continuing its involvement at the event as the official partner with pouring rights and is looking to up the ante this year to drive a deeper engagement with race fans. Tiger Beer has been the main beer partner for the F1 race in Singapore since the inaugural night race was flagged off in 2008.
In line with the brand’s new campaign named “Here’s to Tiger Time”, the planned activities are aimed at strengthening its connection with consumers seeking new social experiences. Tiger Beer will be ramping up its on-ground activation at the event to build a full “Here’s To Tiger Time” experience for race fans. This will see the brand introduce its Tiger Beer “Bartainer” as well as the building of an experiential zone featuring a Tiger Beer ‘brewery bar’.
“The 2011 Formula 1 SingTel Singapore Grand Prix will once again draw many Singaporeans and tourists from all over the world. Tiger Beer is proud to be a key partner of Singapore GP and to be able to extend “Here’s To Tiger Time” experiences to all in attendance at the Marina Bay Street Circuit. This year, in line with Tiger Beer's latest "Here's to Tiger Time" campaign, Tiger Beer will create great experiences for you to live it up", said Wong Mei Wai, Head of Marketing, Asia Pacific Breweries Singapore.
The “Bartainer”, to be located around the circuit, will offer race fans the opportunity to experience the best of the race within a Tiger Beer setting. In addition, F1 fans will also get the opportunity to live it up at the F1 grounds with a Tiger Beer-themed experiential zone enabling fans to partake in a unique brewery tavern bar. Race fans will get the chance to purchase Tiger Beer memorabilia from the Tiger Beer booths.
For more information, please log on to Tiger Beer Singapore’s website at www.TigerBeer.com.sg and official Facebook page at www.facebook.com/TigerBeer.sg
Source: APB Singapore
The brand is continuing its involvement at the event as the official partner with pouring rights and is looking to up the ante this year to drive a deeper engagement with race fans. Tiger Beer has been the main beer partner for the F1 race in Singapore since the inaugural night race was flagged off in 2008.
In line with the brand’s new campaign named “Here’s to Tiger Time”, the planned activities are aimed at strengthening its connection with consumers seeking new social experiences. Tiger Beer will be ramping up its on-ground activation at the event to build a full “Here’s To Tiger Time” experience for race fans. This will see the brand introduce its Tiger Beer “Bartainer” as well as the building of an experiential zone featuring a Tiger Beer ‘brewery bar’.
“The 2011 Formula 1 SingTel Singapore Grand Prix will once again draw many Singaporeans and tourists from all over the world. Tiger Beer is proud to be a key partner of Singapore GP and to be able to extend “Here’s To Tiger Time” experiences to all in attendance at the Marina Bay Street Circuit. This year, in line with Tiger Beer's latest "Here's to Tiger Time" campaign, Tiger Beer will create great experiences for you to live it up", said Wong Mei Wai, Head of Marketing, Asia Pacific Breweries Singapore.
The “Bartainer”, to be located around the circuit, will offer race fans the opportunity to experience the best of the race within a Tiger Beer setting. In addition, F1 fans will also get the opportunity to live it up at the F1 grounds with a Tiger Beer-themed experiential zone enabling fans to partake in a unique brewery tavern bar. Race fans will get the chance to purchase Tiger Beer memorabilia from the Tiger Beer booths.
For more information, please log on to Tiger Beer Singapore’s website at www.TigerBeer.com.sg and official Facebook page at www.facebook.com/TigerBeer.sg
Source: APB Singapore
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