MINI thinks you should let children doodle all over your car
19 Sep 2023|205 views
MINI has joined forces with leading manufacturer of children's art supplies Crayola in the U.K. to explore just what children are looking for in the car of tomorrow.
The programme, titled 'MINI Minds… with Crayola' has revealed some interesting results, with up to 67% of young children envisioning car with giant wings for soaring adventures, while 63% apparently imagine the cars of tomorrow will shape-shift to adapt to your need. A further 51% imagine that cars will also change colour to reflect your mood - possibly inspired by something like this BMW iX Flow.
The results come ahead of a competition for children between the ages of four to 10, designed to encourage young ones to embrace their creativity, and to provide a platform for them to explore their ideas and build confidence in their creative abilities.
The young visionaries are invited to submit their designs for the car of the future, and the winning design will then be turned into reality using vinyl wrap on a MINI Electric. The winning entry will also win what is described as a generous supply of Crayola art materials for them and their school. The winner of the competition will also receive a private tour of MINI Plant Oxford.
MINI has joined forces with leading manufacturer of children's art supplies Crayola in the U.K. to explore just what children are looking for in the car of tomorrow.
The programme, titled 'MINI Minds… with Crayola' has revealed some interesting results, with up to 67% of young children envisioning car with giant wings for soaring adventures, while 63% apparently imagine the cars of tomorrow will shape-shift to adapt to your need. A further 51% imagine that cars will also change colour to reflect your mood - possibly inspired by something like this BMW iX Flow.
The results come ahead of a competition for children between the ages of four to 10, designed to encourage young ones to embrace their creativity, and to provide a platform for them to explore their ideas and build confidence in their creative abilities.
The young visionaries are invited to submit their designs for the car of the future, and the winning design will then be turned into reality using vinyl wrap on a MINI Electric. The winning entry will also win what is described as a generous supply of Crayola art materials for them and their school. The winner of the competition will also receive a private tour of MINI Plant Oxford.
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