Gorillaz' Noodle becomes Jaguar Land Rover's new global ambassador
11 Oct 2016|1,328 views
Jaguar Land Rover (JLR) has announced its new global ambassador Noodle, Japanese guitarist and founding member of virtual British band Gorillaz. The company has also announced its commitment to addressing the skills gap that manufacturing worldwide is facing.
It plans to use its entry into Formula E to promote JLR's thought leadership position as a business that is shaping the future to solve technology innovation and skills gap challenges. Fiona Pargeter, Global PR Communications Director, Jaguar Land Rover said, "By 2022 we're facing a shortfall of 300,000 skilled engineers in the U.K. alone. It is our responsibility to change this future by inspiring young people."
Panasonic Jaguar racing will spearhead a campaign that will help underline the important role Formula E will play in developing the next generation of electric vehicle technology. Noodle will help to highlight the opportunities this gives young people, to get involved and be a part of the biggest change the car industry has ever seen.
Talking about her new role as part of the @JaguarRacing team, to help inspire the next generation of young engineers, male and female, Noodle said, "The young minds of today are the engineers of tomorrow. We are in the driving seat and our imaginations are the fuel. It's time to lead the charge and build a better world!"
Jaguar Land Rover (JLR) has announced its new global ambassador Noodle, Japanese guitarist and founding member of virtual British band Gorillaz. The company has also announced its commitment to addressing the skills gap that manufacturing worldwide is facing.
It plans to use its entry into Formula E to promote JLR's thought leadership position as a business that is shaping the future to solve technology innovation and skills gap challenges. Fiona Pargeter, Global PR Communications Director, Jaguar Land Rover said, "By 2022 we're facing a shortfall of 300,000 skilled engineers in the U.K. alone. It is our responsibility to change this future by inspiring young people."
Panasonic Jaguar racing will spearhead a campaign that will help underline the important role Formula E will play in developing the next generation of electric vehicle technology. Noodle will help to highlight the opportunities this gives young people, to get involved and be a part of the biggest change the car industry has ever seen.
Talking about her new role as part of the @JaguarRacing team, to help inspire the next generation of young engineers, male and female, Noodle said, "The young minds of today are the engineers of tomorrow. We are in the driving seat and our imaginations are the fuel. It's time to lead the charge and build a better world!"
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