Citroen rolls out new ad campaign for the e-C3

Citroen has launched a new advertising campaign for the e-C3, designed to highlight how the vehicle aims to make electric mobility affordable to everyone, telling a story of how electric vehicles finally ended up in the hands of the masses.

Citroen states that the video which heads this campaign (which you can watch below), was filmed at a Hungarian chateau, and mobilised five production crews. Crafted by award-winning Director Fredrik Bond, the ad makes use of costumes and wigs from Sofia Coppola's film Marie Antoinette, and was supported by the stunt crew that worked on Dune 2.

Citroen states that a rich array of content for social media, digital capsules, key visuals, lifestyle visuals, and behind-the-scenes content will support the new ad and imagines that the new production will impact the world of advertising as much as the e-C3 does the world of motoring.