BMW i Augmented Reality Visualiser available in Singapore on Asus ZenFone AR
28 Jul 2017|2,440 views
BMW Asia and Asus Global are excited to announce that the BMW i Augmented Reality (AR) Visualiser will be available for download on Google Play in Singapore, in conjunction with the official launch of the Asus ZenFone AR on 5th August 2017. Powered by Tango, Google's smartphone AR technology, customers can explore and preconfigure their ideal BMW i3 or i8 any time, any place.
BMW i is the first automotive brand in the world to offer customers an interactive, 3D AR experience for its products. After downloading the app on the new Asus ZenFone AR, customers can visualise and experience the BMW i3 or i8 using AR to create a 3D image, which can be explored interactively. The customer can open the boot or the doors, and even 'get inside' the car to take a closer look at the interior. It's also possible to experiment with different interior and exterior colours, trim materials, as well as a variety of rims.
The BMW i Visualiser app is the latest innovation in the BMW Group's Future Retail programme, which began rolling out around three years ago and has since transformed the customer experience of buying a car. Many significant elements of Future Retail, such as the Product Genius and Virtual Product Presenter, have set new benchmarks for the industry.
BMW Asia and Asus Global are excited to announce that the BMW i Augmented Reality (AR) Visualiser will be available for download on Google Play in Singapore, in conjunction with the official launch of the Asus ZenFone AR on 5th August 2017. Powered by Tango, Google's smartphone AR technology, customers can explore and preconfigure their ideal BMW i3 or i8 any time, any place.
BMW i is the first automotive brand in the world to offer customers an interactive, 3D AR experience for its products. After downloading the app on the new Asus ZenFone AR, customers can visualise and experience the BMW i3 or i8 using AR to create a 3D image, which can be explored interactively. The customer can open the boot or the doors, and even 'get inside' the car to take a closer look at the interior. It's also possible to experiment with different interior and exterior colours, trim materials, as well as a variety of rims.
The BMW i Visualiser app is the latest innovation in the BMW Group's Future Retail programme, which began rolling out around three years ago and has since transformed the customer experience of buying a car. Many significant elements of Future Retail, such as the Product Genius and Virtual Product Presenter, have set new benchmarks for the industry.
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