BMW Group Asia retains its crown as best selling automotive brand in Singapore
16 Jul 2012|5,694 views
BMW Group Asia has sustained its lead as both a premium and overall automotive brand in Singapore with a total of 2,647 vehicles registered based on LTA figures for New Registration of Cars. “We are very pleased that BMW is once again the brand of choice for Singapore car buyers. We attribute this popularity to our customer-focused business model that emphasizes on listening to what our clients truly want. It is precisely through the feedback gathered from our customers over the years that has led to the introduction of new body concepts such as the BMW X1, the Gran Turismo, and most recently, the 6 Series Gran Coupé. With the availability of such new products, we are now able to target niches that were previously not accessible via conventional models like the sedan, coupé and convertible,” says Mr Neil Fiorentinos, Managing Director of BMW Group Asia.
The BMW 5 Series continues to be the top selling model with the recently introduced ActiveHybrid 5 expected to provide a further boost. The range topping M5 has also seen success with more than 50 units already sold since its launch, while the new 3 Series and the flagship 7 Series limousine significantly contributing to sales figures.
BMW Group Asia has sustained its lead as both a premium and overall automotive brand in Singapore with a total of 2,647 vehicles registered based on LTA figures for New Registration of Cars.
“We are very pleased that BMW is once again the brand of choice for Singapore car buyers. We attribute this popularity to our customer-focused business model that emphasizes on listening to what our clients truly want. It is precisely through the feedback gathered from our customers over the years that has led to the introduction of new body concepts such as the BMW X1, the Gran Turismo, and most recently, the 6 Series Gran Coupé. With the availability of such new products, we are now able to target niches that were previously not accessible via conventional models like the sedan, coupé and convertible,” says Mr Neil Fiorentinos, Managing Director of BMW Group Asia.
The BMW 5 Series continues to be the top selling model with the recently introduced ActiveHybrid 5 expected to provide a further boost. The range topping M5 has also seen success with more than 50 units already sold since its launch, while the new 3 Series and the flagship 7 Series limousine significantly contributing to sales figures.
“We are very pleased that BMW is once again the brand of choice for Singapore car buyers. We attribute this popularity to our customer-focused business model that emphasizes on listening to what our clients truly want. It is precisely through the feedback gathered from our customers over the years that has led to the introduction of new body concepts such as the BMW X1, the Gran Turismo, and most recently, the 6 Series Gran Coupé. With the availability of such new products, we are now able to target niches that were previously not accessible via conventional models like the sedan, coupé and convertible,” says Mr Neil Fiorentinos, Managing Director of BMW Group Asia.
The BMW 5 Series continues to be the top selling model with the recently introduced ActiveHybrid 5 expected to provide a further boost. The range topping M5 has also seen success with more than 50 units already sold since its launch, while the new 3 Series and the flagship 7 Series limousine significantly contributing to sales figures.
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