A virtual tour of the Ducati Museum

Ducati is continuing the digitalisation process, during which Ducati has made the most of digital systems to ensure smart working for all its employees and keep in touch with its fans through virtual presentations and other content.

Since April 2020, Ducati has also introduced a dedicated protocol - Ducati Cares - so that Ducatisti can visit their trusted dealers in complete safety, interacting digitally to book an appointment or remotely evaluate the purchase of a motorcycle.

The company has extended the digitalisation process to the Ducati Museum as well, expanding the digital offer of the Borgo Panigale Experience through the 'Ducati Museum Online Journey'. Real guided tours accessible from a PC, smartphone or tablet, virtually accompanied by the museum's expert guides, allow visitors to discover - even remotely - the place where the motorcycle manufacturer shares its essence and history with all its fans.

Starting from 22 December 2020, the exhibition which can be visited through the Ducati Museum Online Journey will be enriched with the introduction of some content from the 'Anatomy of Speed' show.

The temporary exhibition created by Ducati in 2019 tells of how aerodynamics is a fundamental component underlying the concept of performance through which Ducati expresses its excellence, confirmed by the victory of the 2020 MotoGP World Constructors' Title.

The video interview with the Ducati Corse engineers created for the occasion and the Desmosedici GP16, a bike on which the development of aerodynamic appendages reached its peak before the MotoGP Technical Regulations were modified, will be part of the tour throughout the month of January 2021.

The visit lasts approximately 45 minutes and is aimed at all enthusiasts of motoring history who, while waiting to be able to admire the motorcycles exhibited at the Ducati Museum in person, still wish to live a Ducati experience and discover its history. During the tour, users also have the possibility to interact with the guide through the platform's Q&A system.

There are four tours per week at the following times. Wednesdays at 12:00am and Saturdays at 4:00pm in English, Fridays and Mondays at 12:00am in Italian. All times listed are in Singapore time. Interested users can book the virtual guided tour directly through this link, and for information on the tours and for reservations, please visit this link.