2008 Jaguar S-TYPE revealed

The 2008 Model Year Jaguar S-TYPE revealed today at the Bologna Motor Show now offers customers even better value for money, with specification enhancements and reduced prices on a number of models. The S-TYPE continues to be respected and admired by customers throughout the world. At an emotional level, S-TYPE owners are attracted by its individuality, iconic design and sporting performance. But there are also a host of rational reasons why buying an S-TYPE makes sense. A range of three engines - from the acclaimed twin-turbo V6 Jaguar diesel engine that offers impressive performance alongside outstanding fuel economy, through to the mighty 4.2-litre supercharged V8 - and the availability of manual and automatic transmissions gives S-TYPE customers a choice of rewarding powertrains. Every S-TYPE has a broad equipment specification, including many of Jaguar's latest technical features, and of course craftsmanship and quality are high on the list of attributes.

For the 2008 Model Year, all S-TYPEs gain the sporting S-TYPE R bumper and mesh grille. The new look at the front is both contemporary and more dynamic, giving every model a more poised and powerful appearance. An upgraded range of alloy wheels adds to the sporting appearance of the 2008 Model Year cars. A multi-spoke 17-inch Antares wheel is now standard on the least expensive models, while all SE versions now feature the 18-inch Triton alloy wheel. The highly successful Limited Edition XS model has also replaced the existing S-TYPE Sport model with a dynamic Exterior Styling Pack, Sport interior and 18-inch Mercury wheels. At the top-of-the-range, the S-TYPE R now comes with a stunning 19-inch wheel - the Barcelona - as standard.

The S-TYPE's interior is also upgraded, with the introduction of multi-function seats with non-perforated leather in a more contemporary style instead of the previous Classic seat for all SE models. The entry-level cars now come with Jaguar's acclaimed six-speed automatic transmission, leather seats and a leather-trimmed steering wheel as standard, while a new Satin Mahogany veneer is available as an option across the range (excluding XS). Choice is further extended with the availability of a new Ivory and Charcoal leather colour combination for SE models. With technical excellence and innovation very much part of the S-TYPE's appeal, Rear Park Assist has become standard on all models.

UK Managing Director, Geoff Cousins, said: "From the quiet, refined 2.7 diesel engine to the hard-charging 'R', the S-TYPE range has always been an attractive proposition. These specification enhancements offer our customers a real value-for-money proposition - to my mind, there has never been a better time to re-appraise the S-TYPE range. Whether petrol or diesel, the S-TYPE delivers a combination of bold, athletic styling and unrivalled emotional appeal underpinned by outstanding driving dynamics."

Excellent value-for-money across the range

Enhancements to the S-TYPE product range in the UK simplify the line-up to four trim levels, all offering customers improved value-for-money: the Spirit, XS, SE and 'R'.


S-TYPE Spirit (2.7 diesel and 3.0 petrol) - The new entry to the range will be the 2.7 diesel and 3.0 petrol Spirit models. These cars feature 8x6 way leather seats and automatic transmission as standard in addition to the other changes being made to the whole range. Importantly the 08MY S-TYPE Spirit models also feature a £1,000 price reduction and offer outstanding value with diesel prices starting at under £30,000 and petrol prices below £29,000.

S-TYPE XS (2.7 diesel and 3.0 petrol) - The highly successful XS model replaces the existing S-TYPE Sport. The 3.0 petrol XS is based upon the 08MY 3.0 Spirit and includes automatic transmission, SE steering wheel and reverse park control as standard. Additional standard features include 18-inch Mercury Alloy wheels, an Exterior Styling Pack displaying a stylish front spoiler with fog lamps, perforated leather sports seats, sports interior theme, de-chromed bumpers and sports suspension.

The 2008 model year S-TYPE 3.0 XS will be priced at £31,995. The specification of this car also includes automatic transmission as standard. A 2.7 diesel XS with identical specification is also offered, priced at £32,995.


S-TYPE SE (2.7 diesel and 3.0 petrol) - Improvements to the SE include the addition of 18-inch Triton wheels, 10x8 leather seats and rain sensing wipers, as well as the bumper and grille enhancements being applied to the whole range. Pricing at £33,495 (3.0 litre) and £34,495 (2.7 diesel) is £455 more than the prior model year.

S-TYPE R (4.2 litre supercharged V8) - Following the success of a similar change on XJR at 07MY, the flagship S-TYPE R derivative has been repositioned. This range-topping model offers increased value through the fitment of 19-inch Barcelona wheels as standard. More significantly the on-the-road price is reduced to £45,000 (from £50,040). This lower price further reinforces the car's outstanding value.

Mike Cross, Chief Engineer, Vehicle Integrity, sums up the car he lives with every day: "The S-TYPE R has a dual personality, in line with Jaguar's philosophy for our ultra high performance flagship vehicles. The car is inherently quiet, refined and comfortable - but when stirred, it becomes a true performance machine, satisfying the demands of the driving enthusiast. Power is instantly available, without ever being intimidating or overly demanding of the driver."

Models no longer offered include the 2.7 diesel Classic and 3.0 petrol Classic models, 2.7 diesel S and 3.0 petrol S models, 2.7 diesel and 3.0 petrol Sport derivatives and all naturally aspirated 4.2 V8 engine derivatives.


S-TYPE 08MY sees Jaguar Racing Green replaced with new Emerald Fire. All other exterior colours remain unchanged.

In summary, S-TYPE 08MY provides a series of specification enhancements and significantly simplifies the range. Together with important price reductions (in particular to the Spirit and 'R' models) and the continuation of the successful XS model, these changes deliver an excellent value-for-money proposition for customers.