Great Wall Motors shows no signs of slowing down Ora
06 May 2024|2,736 views
In the realm of automotive innovation and global expansion, few brands rival the ambitious journey of Great Wall Motors' (GWM) Ora brand. It's not just blood, sweat and tears. It's a saga marked by meticulous strategy, relentless innovation, and a vision to redefine the boundaries of automotive excellence.
Strategies for the Ora brand were laid out by CEO Dong Yudong (pictured)
At the heart of Ora's meteoric rise lies a multifaceted approach, a meticulously crafted strategy that can resonate with global audiences while staying true to its roots. A cornerstone of such a strategy includes a comprehensive product lineup designed to cater to every need and desire, ensuring that Ora vehicles are not just modes of transportation but manifestations of lifestyle and identity.
Here at the GWM stage with its cars flanking both sides, owners of the Ora brand from around the world from Thailand to Brazil have spoken about their experiences. Words like "amazing", "safety" and "happiness" are thrown around, depicting their understanding and adventure with the Ora cars. That seems to be the result of one of Ora's strategies of ensuring its presence overseas and having ambitions extending far beyond the borders of its homeland, China.
Cars like the Ora 07 (above) aren't just available in China, but also in overseas market like Europe and other ASEAN markets
In a bold move, the brand has set its sights on over 100 countries and regions, weaving a global tapestry of automotive excellence. It's a daunting task, undoubtedly, navigating the diverse landscapes of culture, regulation, and consumer preferences from different countries. Yet, Ora embraces the challenge with unwavering confidence, leveraging its deep understanding of local markets to forge meaningful connections with customers around the world.
Central to Ora's global conquest is its "ecology go overseas" industrial model, a pioneering approach that transcends traditional notions of manufacturing and distribution. By championing sustainable practices and eco-friendly technologies, Ora not only reduces its environmental footprint but also cultivates a positive brand image that resonates with environmentally-conscious consumers worldwide. From renewable energy sources to carbon-neutral production facilities, every aspect of Ora's operations is a testament to its commitment to a greener future.
GWM's motto obviously relates and intends to be a global one
According to Dong Yudong, CEO of Ora, the Chinese auto industry is currently experiencing intense competition domestically while also engaging in fierce rivalry abroad. And the numbers do show. In 2023, the year-on-year growth of Chinese automobile export is 57.9% for the carmaker, which translates to about 4,910,000 exported vehicles.
These figures are looking to grow even more for 2024. Just in the first quarter alone, the year-on-year growth of Chinese passenger vehicle export is already a staggering 34.3% high, which sees to about 1,110,000 cars exported thus far. As stated by Dong, for the Ora brand, Europe and Thailand are the heavyweight lifters, with the latter appearing to be more supportive.
More than just having an industrial model of expanding overseas, the Ora brand is executing a simple yet all-rounded product strategy, according to Dong, and that is to audaciously cover all models.
Cars like the Ora 07 that's coming to Singapore by the end of this year define the brand with its elegance and practicality
From sleek urban commuters to rugged off-road adventurers, Ora's product strategy leaves no stone unturned. Each model is a testament to cutting-edge design, advanced technology, and uncompromising quality, earning accolades for its safety and being the first Chinese brand to be nominated "World Urban Car of the Year" from critics. Whether it's the electric elegance of the Ora 07 or the versatile practicality of the Ora 03, it seems every vehicle embodies the spirit of innovation that defines the brand.
Against the backdrop of a fiercely competitive Chinese auto industry, Ora's ascent is nothing short of remarkable. In a landscape dominated by titans of industry - from Geely to Hong Qi - the Ora brand has emerged as a formidable contender, challenging convention and redefining the rules of engagement, without showing any signs of slowing.
A concept shown by Hong Qi at the recently concluded Beijing Auto Show 2024
But perhaps the true measure of Ora's success lies not in numbers or statistics but in the stories of those who choose to embark on this journey. From bustling city streets to remote mountain trails, Ora vehicles have become companions in the adventures of life as what we've heard in live interviews at the Beijing Auto Show, blending seamlessly into the fabric of everyday existence. It's a testament to the brand's enduring appeal, transcending borders and bridging cultures in a celebration of innovation and ingenuity.
As the saga of Great Wall Motors' Ora brand continues to unfold, one thing is certain: The future of automotive excellence has never looked brighter. With a steadfast commitment to innovation, sustainability, and global expansion, Ora stands poised to leave an indelible mark on the world stage, redefining the very notion of what it means to drive with purpose and passion.
In the realm of automotive innovation and global expansion, few brands rival the ambitious journey of Great Wall Motors' (GWM) Ora brand. It's not just blood, sweat and tears. It's a saga marked by meticulous strategy, relentless innovation, and a vision to redefine the boundaries of automotive excellence.
Strategies for the Ora brand were laid out by CEO Dong Yudong (pictured)
At the heart of Ora's meteoric rise lies a multifaceted approach, a meticulously crafted strategy that can resonate with global audiences while staying true to its roots. A cornerstone of such a strategy includes a comprehensive product lineup designed to cater to every need and desire, ensuring that Ora vehicles are not just modes of transportation but manifestations of lifestyle and identity.
Here at the GWM stage with its cars flanking both sides, owners of the Ora brand from around the world from Thailand to Brazil have spoken about their experiences. Words like "amazing", "safety" and "happiness" are thrown around, depicting their understanding and adventure with the Ora cars. That seems to be the result of one of Ora's strategies of ensuring its presence overseas and having ambitions extending far beyond the borders of its homeland, China.
Cars like the Ora 07 (above) aren't just available in China, but also in overseas market like Europe and other ASEAN markets
In a bold move, the brand has set its sights on over 100 countries and regions, weaving a global tapestry of automotive excellence. It's a daunting task, undoubtedly, navigating the diverse landscapes of culture, regulation, and consumer preferences from different countries. Yet, Ora embraces the challenge with unwavering confidence, leveraging its deep understanding of local markets to forge meaningful connections with customers around the world.
Central to Ora's global conquest is its "ecology go overseas" industrial model, a pioneering approach that transcends traditional notions of manufacturing and distribution. By championing sustainable practices and eco-friendly technologies, Ora not only reduces its environmental footprint but also cultivates a positive brand image that resonates with environmentally-conscious consumers worldwide. From renewable energy sources to carbon-neutral production facilities, every aspect of Ora's operations is a testament to its commitment to a greener future.
GWM's motto obviously relates and intends to be a global one
According to Dong Yudong, CEO of Ora, the Chinese auto industry is currently experiencing intense competition domestically while also engaging in fierce rivalry abroad. And the numbers do show. In 2023, the year-on-year growth of Chinese automobile export is 57.9% for the carmaker, which translates to about 4,910,000 exported vehicles.
These figures are looking to grow even more for 2024. Just in the first quarter alone, the year-on-year growth of Chinese passenger vehicle export is already a staggering 34.3% high, which sees to about 1,110,000 cars exported thus far. As stated by Dong, for the Ora brand, Europe and Thailand are the heavyweight lifters, with the latter appearing to be more supportive.
More than just having an industrial model of expanding overseas, the Ora brand is executing a simple yet all-rounded product strategy, according to Dong, and that is to audaciously cover all models.
Cars like the Ora 07 that's coming to Singapore by the end of this year define the brand with its elegance and practicality
From sleek urban commuters to rugged off-road adventurers, Ora's product strategy leaves no stone unturned. Each model is a testament to cutting-edge design, advanced technology, and uncompromising quality, earning accolades for its safety and being the first Chinese brand to be nominated "World Urban Car of the Year" from critics. Whether it's the electric elegance of the Ora 07 or the versatile practicality of the Ora 03, it seems every vehicle embodies the spirit of innovation that defines the brand.
Against the backdrop of a fiercely competitive Chinese auto industry, Ora's ascent is nothing short of remarkable. In a landscape dominated by titans of industry - from Geely to Hong Qi - the Ora brand has emerged as a formidable contender, challenging convention and redefining the rules of engagement, without showing any signs of slowing.
A concept shown by Hong Qi at the recently concluded Beijing Auto Show 2024
But perhaps the true measure of Ora's success lies not in numbers or statistics but in the stories of those who choose to embark on this journey. From bustling city streets to remote mountain trails, Ora vehicles have become companions in the adventures of life as what we've heard in live interviews at the Beijing Auto Show, blending seamlessly into the fabric of everyday existence. It's a testament to the brand's enduring appeal, transcending borders and bridging cultures in a celebration of innovation and ingenuity.
As the saga of Great Wall Motors' Ora brand continues to unfold, one thing is certain: The future of automotive excellence has never looked brighter. With a steadfast commitment to innovation, sustainability, and global expansion, Ora stands poised to leave an indelible mark on the world stage, redefining the very notion of what it means to drive with purpose and passion.
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