Goodyear Orient Company (Private) Limited (GOCPL), a wholly-owned USA subsidiary was registered in Singapore on December 1917. Prior to establishing its own buying operation, Goodyear had been buying rubber in the Far East through a British trading company. Based in Singapore, Goodyear Orient Company (Private) Limited (GOCPL) manages the Natural Rubber (NR) purchasing, delivery, financing and quality for the worldwide operations associated with The Goodyear Tire & Rubber Company along with Sumitomo Rubber Industries (SRI). In 1964, Goodyear opened a sales office in Singapore to supply tyres to the local market and to support the regional aviation business. Today, Goodyear Singapore Tyres (GS Tyres), a division of Goodyear Orient (Company) Private Limited continues to supply the local passenger market through Distributors as well as supporting the aviation business and performing various export activities for the region.