Urban unveils restyled Range Rover Sport at SEMA 2024

Urban Automotive has unveiled its Range Rover Sport L461 at SEMA 2024 in Las Vegas, which will run from 5 November 2024 to 9 November 2024.

This marks the highly anticipated U.S.A launch of the Urban Widetrack series featuring two restyled Range Rovers: the headline L461 and the popular Range Rover L460.

Urban Automotive's full replacement body kits are designed and made in the U.K.

Urban is a British luxury modifier of iconic automotive brands, and visitors can view the brand's bespoke products and craftsmanship at Milltek's booth, of which Urban has an exclusive partnership with.

The L461 showcases the Widetrack styling program, featuring a carbon fibre bonnet and a restyled carbon fibre front bumper. Built in collaboration with Platinum Motorsports Group in Los Angeles, the car sports a Borasco Grey finish with satin black 24-inch wheels and 2x2 Twill carbon fibre detailing.

The L460's visual carbon fibre front bumper and mouthpiece trim overlay enhances its front-end aesthetics, adding to its sophisticated yet aggressive appeal

In addition, the L460 – crafted in collaboration with Lusso Auto Spa & Design in Las Vegas – is cloaked in Ionian Silver with 24-inch Silver Matte Clear wheels and Urban's carbon fibre accents.

Through Urban's partnership with Milltek, its products are available to a broader American audience, alongside its existing high-profile client base, including Scott Disick and Kim Kardashian, fuelling its rapid growth.