Subaru of America launches Subaru Loves Pets initiative

Subaru of America, Inc. has announced the launch of its Subaru Loves Pets initiative, the automaker's annual nationwide campaign to support pets in need each October. Come 22 October 2021, Subaru will celebrate the third annual National Make A Dog's Day, dedicated to making all dogs feel loved and cared for, including dogs with special needs.

As an automaker with a long history of helping shelter pets, Subaru once again shines the spotlight on hard-to-adopt shelter dogs - the older, deaf, blind and 'different' dogs to help them find loving homes. Subaru also invites dog owners to do something special for their beloved canine on 22 October and share their happy dog on social media using #MakeADogsDay.

To support the effort to help all shelter pets find loving homes, more than 600 Subaru retailers will host in-person or virtual adoption events throughout the month of October in the U.S.A.

As part of these events, participating Subaru retailers will donate $100 to partnering shelters for every pet adopted at these events. In 2020, the nationwide Subaru Loves Pets initiative resulted in 22,961 animal adoptions, with 16% of reported adoptions classified as dogs with special needs.

Subaru is also donating $10 to the American Society for the Prevention of Cruelty to Animals for each Genuine Subaru Pet-Friendly Accessory purchased through a retailer's Subaru Parts Online website throughout the month of October. These accessories include items such as pet harnesses, travel bowls, padded cargo liners and seat protectors.