Range Rover unveils installation at 2025 Milan Design Week
15 Apr 2025|77 views
Range Rover's first landmark installation was unveiled at the 2025 Milan Design Week, christened as the Futurespective: Connected Worlds exhibit.
Designed in collaboration with California-based innovation design studio NUOVA, the installation visually narrates Range Rover's design lineage and enduring influence on modern luxury through a cinematic journey across two distinct eras, from 1970 to 2025.
The installation is described as a multisensory experience and includes bespoke furniture and soundscapes alongside custom scents by Aeir, NUOVA's carbon negative luxury fragrance brand
The first timeframe of the installation shows a Classic Range Rover: The very first of the marque's pre-production vehicles built ahead of its launch in 1970. The two-door, pre-production car in its original Olive Green colour is staged within a wooden panelled room with rich colours and tactile textures. In addition, NUOVA designed custom furniture pieces for the space, which is bathed in warm light from 44 bespoke beam ceiling lights.
The second timeframe represents Range Rover's contemporary vision and features the latest fifth-generation car in Autobiography trim, cloaked in a bespoke metallic green exterior finish. This part offers a moment of reflection, with ambient sounds and a custom cool scent Wet Stone filling the space.
The installation will be open to the public from 8 April 2025 to 11 April 2025 at the 18th century Palazzo Belgioioso.
Range Rover's first landmark installation was unveiled at the 2025 Milan Design Week, christened as the Futurespective: Connected Worlds exhibit.
Designed in collaboration with California-based innovation design studio NUOVA, the installation visually narrates Range Rover's design lineage and enduring influence on modern luxury through a cinematic journey across two distinct eras, from 1970 to 2025.
The installation is described as a multisensory experience and includes bespoke furniture and soundscapes alongside custom scents by Aeir, NUOVA's carbon negative luxury fragrance brand
The first timeframe of the installation shows a Classic Range Rover: The very first of the marque's pre-production vehicles built ahead of its launch in 1970. The two-door, pre-production car in its original Olive Green colour is staged within a wooden panelled room with rich colours and tactile textures. In addition, NUOVA designed custom furniture pieces for the space, which is bathed in warm light from 44 bespoke beam ceiling lights.
The second timeframe represents Range Rover's contemporary vision and features the latest fifth-generation car in Autobiography trim, cloaked in a bespoke metallic green exterior finish. This part offers a moment of reflection, with ambient sounds and a custom cool scent Wet Stone filling the space.
The installation will be open to the public from 8 April 2025 to 11 April 2025 at the 18th century Palazzo Belgioioso.
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