MINI JCW returns to Nurburgring with exclusive livery
28 Apr 2025|31 views
MINI John Cooper Works (MINI JCW) has announced that it will once again compete in the 24 Hours race at the Nurburgring, but this time with an exclusive livery, born from a collaboration with Deus Ex Machina and titled MINI x DEUS.
For the livery, the design team pursued a consistent black and white approach. The enlarged "DEUS" logo dominates the design as a graphic element, while the colour scheme ensures that additional elements such as starting numbers or team logos are harmoniously integrated.
Hand-drawn logos on windows and other surfaces underline the raw, conceptual character of the race car, making it appear like a "moving sketchbook". This is intended to suggest that the Nurburgring 24 Hours race car is just a foretaste.
At the starting line of this year's race, MINI JCW will feature this specially designed livery, while the Bulldog Racing Team will be exclusively dressed in MINI x DEUS's new season collection. The partnership is a glimpse into something the two brands are building toward.
MINI John Cooper Works (MINI JCW) has announced that it will once again compete in the 24 Hours race at the Nurburgring, but this time with an exclusive livery, born from a collaboration with Deus Ex Machina and titled MINI x DEUS.
For the livery, the design team pursued a consistent black and white approach. The enlarged "DEUS" logo dominates the design as a graphic element, while the colour scheme ensures that additional elements such as starting numbers or team logos are harmoniously integrated.
Hand-drawn logos on windows and other surfaces underline the raw, conceptual character of the race car, making it appear like a "moving sketchbook". This is intended to suggest that the Nurburgring 24 Hours race car is just a foretaste.
At the starting line of this year's race, MINI JCW will feature this specially designed livery, while the Bulldog Racing Team will be exclusively dressed in MINI x DEUS's new season collection. The partnership is a glimpse into something the two brands are building toward.
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