Lotus to be official partner of Norwich City Football Club

Lotus and newly promoted Premier League team Norwich City Football Club have announced a new multi-year global partnership.

The collaboration sees the state-of-the-art training facility renamed the Lotus Training Centre, and the all new Academy building renamed the Lotus Academy. Lotus branding will feature on the first-team 'walk-out' jackets, on all Academy shirts from the Under-23s squad through to the Under-9s, and on pitch-side branding at the Carrow Road stadium.

The agreement sees two long-standing Norfolk brands coming together as they each enter a new and exciting phase on the global stage, and with the local community at the heart of their ambitions.

Lotus is embarking on a major global transformation. The company logo now features a revised roundel and a new typeface for the wordmark, while just a month ago it unveiled the world's first fully electric British hypercar and most powerful production car, the Evija, which is designed, engineered and produced at Lotus' headquarters in Hethel, Norfolk.

The launch of Evija is the first visible step in Lotus' plan that will see the company invest significantly over the next few years, to expand its product range and become a global premium performance car brand. Lotus has been making cars at Hethel, to the south of Norwich, since 1966 and currently employs around 1,200 people in the region.