Lamborghini partners with sportswear firm Macron

Lamborghini and Italian manufacturer of sportswear and athletic clothing Macron have announced a new partnership that will see the latter fitting Lamborghini's Squadra Corse staff supporting the Lamborghini Super Trofeo championships and the Lamborghini Iron Lynx Team engaged in the FIA WEC and the IMSA Sportscar Championship in the hypercar/GTP class for three seasons.

The Lamborghini Squadra Corse team will be provided with Macron apparel that is high-tech and comfortable, featuring meticulous attention to detail and fully expressing the sporting identity of an iconic automotive brand. The uniforms will be made from technical, functional fabrics designed to ensure high performance.

Macron will also be the licensee of the replica version of the Squadra Corse collection, which is sold to fans and enthusiasts worldwide.

Lamborghini states that the new partnership is forged based on shared concepts between the two firms including competitiveness, teamwork, and the belief in going beyond limits. The two firms are also said to share a commonality in the constant pursuit of excellence, and deep roots in the same territory, despite an international vision that enables them to export Made-in-Italy value globally.