Lamborghini opens first Pop-up Lounge in the Middle East

Automobili Lamborghini has opened its first pop-up Lamborghini Lounge in the Middle East. 

The lounge is located in the ME Dubai Hotel by Melia in Business Bay, United Arab Emirates. A bold expression of art and contemporary culture designed by Architect Zaha Hadid, the hotel additionally holds a Lamborghini Urus on display outside, while a Lamborghini Huracan STO sits inside the hotel lobby as part of the lounge content, on the second floor.

Like the first Lamborghini Lounge in Sardinia's Porto Cervo, it features an Ad Personam studio where clients ordering cars can fully personalise every aspect of their new Lamborghini's colour and trim or arrange a test drive. The lounge also offers a large space for partners and events.

Lamborghini Lounge venues are conceived to host events and offer an elevated lifestyle experience to guests, including Lamborghini clients, their families and friends, as well as creating a meeting and venue space for enthusiasts. This intimate environment expresses the essence of the Italian super sports marque, forging a strong connection with visitors and giving each a tangible experience of the inimitable Lamborghini brand.