Jeep's Super Bowl ad spot has animals grooving to a new Electric Boogie

Jeep has launched a new one-minute ad spot at the Superbowl in the U.S.A.

In the spot, the unique ability of the Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe is highlighted. By being able to move through nature in silence, the unique sounds that animals in the wild offer are thus brought to light. The animals featured in the ad are additionally featured "dancing" the Boogie Woogie, by editing footage captured of them in nature without any interference from Jeep, while the rest of the animals featured were animated.

And for the soundtrack of the spot, the Jeep brand also brought Jamaican reggae Singer Marcia Griffiths together with Jamaican reggae artist and producer Shaggy, to create a modernised version of Electric Boogie.

Jeep states that this is the first time that it has created a Big Game spot that was designed to be used on a global level. The brand has already acquired the rights to the song, and the campaign surrounding the ad spot will air around the world, supporting the brand as it launches its electrified lineup around the world.

Jeep is currently planning to introduce a total of four all-electric SUVs in North America and in Europe by the end of 2025. It also plans to have at least 50% sales in the U.S.A comprise of fully-electric cars by 2030, while 100% percent of its European sales are planned to be all-electric by the same year.

Jeep states that the new version of the Electric Boogie is currently available to stream and download across music platforms.