Hyundai Mistra - China exclusive model - unveiled
20 Apr 2013|3,519 views
The Mistra, which is positioned between the Sonata and Elantra, fully reflected Chinese customers' needs and preferences during the development process, and is expected to boost Hyundai’s presence in China's mid-sized segment.
The mid-sized sedan concept has an overall length of 4,710mm, overall width of 1,820mm and overall height of 1,470mm, as well as a wheelbase of 2,770mm. It also has 19-inch aluminum alloy wheels.
A wide radiator grille gives a bold first impression, while unique fog lamps and a wide intake hole contribute to a stable image. The harmony among the long hood, sleek daylight opening side window and sloping side character lines complete an understated sporty profile. The voluminous rear bumper, with its two-tone colour, adds a sporty image, while the futuristic full-LED rear combination lamps give it a sophisticated look.
The source of inspiration for the name of this new upcoming strategic model, Mistra, is the beautiful city in the Laconia region of southern Greece where the ruins of the Byzantine Empire is located. Mistra signifies beauty, nobility and mystery. Its Chinese name, Mingtu, signifies integrity and quality, in hopes of presenting customers with a blueprint for a bright and successful future.
The Mistra was designed to meet the diverse needs of the mainstream urban population, providing them with even more comprehensive and diverse choices. Its main target customers are young parents in their 20s and 30s.
Hyundai unveiled the Mistra concept at the Shanghai New International Expo Center today. The debut comes ahead of the company's launch later this year of Mistra (Mingtu, or 名图 in Chinese), the production-version of the concept. Hyundai also introduced its Grand Santa Fe premium SUV to the Chinese market today.
The Mistra, which is positioned between the Sonata and Elantra, fully reflected Chinese customers' needs and preferences during the development process, and is expected to boost Hyundai’s presence in China's mid-sized segment.
The mid-sized sedan concept has an overall length of 4,710mm, overall width of 1,820mm and overall height of 1,470mm, as well as a wheelbase of 2,770mm. It also has 19-inch aluminum alloy wheels.
A wide radiator grille gives a bold first impression, while unique fog lamps and a wide intake hole contribute to a stable image. The harmony among the long hood, sleek daylight opening side window and sloping side character lines complete an understated sporty profile. The voluminous rear bumper, with its two-tone colour, adds a sporty image, while the futuristic full-LED rear combination lamps give it a sophisticated look.
The source of inspiration for the name of this new upcoming strategic model, Mistra, is the beautiful city in the Laconia region of southern Greece where the ruins of the Byzantine Empire is located. Mistra signifies beauty, nobility and mystery. Its Chinese name, Mingtu, signifies integrity and quality, in hopes of presenting customers with a blueprint for a bright and successful future.
The Mistra was designed to meet the diverse needs of the mainstream urban population, providing them with even more comprehensive and diverse choices. Its main target customers are young parents in their 20s and 30s.
The Mistra, which is positioned between the Sonata and Elantra, fully reflected Chinese customers' needs and preferences during the development process, and is expected to boost Hyundai’s presence in China's mid-sized segment.
The mid-sized sedan concept has an overall length of 4,710mm, overall width of 1,820mm and overall height of 1,470mm, as well as a wheelbase of 2,770mm. It also has 19-inch aluminum alloy wheels.
A wide radiator grille gives a bold first impression, while unique fog lamps and a wide intake hole contribute to a stable image. The harmony among the long hood, sleek daylight opening side window and sloping side character lines complete an understated sporty profile. The voluminous rear bumper, with its two-tone colour, adds a sporty image, while the futuristic full-LED rear combination lamps give it a sophisticated look.
The source of inspiration for the name of this new upcoming strategic model, Mistra, is the beautiful city in the Laconia region of southern Greece where the ruins of the Byzantine Empire is located. Mistra signifies beauty, nobility and mystery. Its Chinese name, Mingtu, signifies integrity and quality, in hopes of presenting customers with a blueprint for a bright and successful future.
The Mistra was designed to meet the diverse needs of the mainstream urban population, providing them with even more comprehensive and diverse choices. Its main target customers are young parents in their 20s and 30s.
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