Harmony Auto opens new BYD showroom in Ubi

Harmony Auto Singapore has officially opened its new premises at 7 Ubi Close. Residing within Alpine Centre, the new BYD and DENZA showrooms occupy the first floor of the building, which previously housed Opel. The expansive 926sqm space was formally opened on 21 October 2024. 

Harmony Auto - one of three dealers appointed by official distributor Vantage Automotive - opened its first showroom at 77 Robinson Road earlier this year in March. 

In the adjoining BYD and DENZA showrooms, customers can expect to see models such as the best-selling Atto 3, as well as the newly launched DENZA D9

This marks the Chinese brand's first showroom in the eastern part of Singapore, and further expands BYD's customer touch points. This also marks the second official DENZA showroom in Singapore, following the brand's official market introduction earlier this month, as well as the opening of its flagship showroom in Alexandra. 

In the BYD showroom, customers can expect to see the best-selling Atto 3, the increasingly-popular Seal, as well as the new M6, the latest model to be introduced. In the adjoining DENZA showroom, the newly launched D9 premium MPV is on display - it is currently the only DENZA model offered in Singapore. 

The Ubi facility will also cater to aftersales services, including the sale of parts and accessories. The service centre will be open to all BYD owners, including those who have purchased cars from other BYD dealers. 

The opening of the new showrooms in Ubi is part of BYD's relentless and aggressive growth in the Singapore market. Through the first half of 2024, BYD is ranked first among Authorised Distributor sales. And, the brand shows no signs of slowing down. In Q3, BYD sold 1,461 cars, which puts it on pace to outperform H1 2024. It is once again the best-selling brand among Authorised Distributors during this period, and second only to Toyota (including Lexus) when including parallel importers as well.