Genesis unveils new X Gran Equator concept vehicle

Genesis has revealed its new X Gran Equator concept vehicle at the New York International Auto Show, which kicked off on 18 April 2025.

This is the brand's first adventure vehicle concept that reimagines its 'Athletic Elegance' philosophy and embraces the rugged spirit of overlanding.

Inspired by reductive design principles, the X Gran Equator's exterior emphasises clean lines and uncluttered surfaces. A long bonnet, sleek cabin, and fast C-pillar create a silhouette that defies traditional SUV conventions, while dark wheel-arch cladding and 24-inch beadlock wheels underscore its off-road readiness. The geometric auxiliary lamps and split-opening tailgate blend practicality with Genesis' signature Two-Line headlamps.

Inspired by reductive design principles, the X Gran Equator concept vehicle's exterior emphasises clean lines and uncluttered surfaces

Inside, the cabin feels both functional and evocative. At the centre is a four-circle display cluster on the centre stack that's inspired by vintage camera dials. The interior design features contrasting colours and shapes and the dashboard's linear architecture and absence of decorations focus the driver's attention on the journey, with swivelling front seats and modular storage solutions enhancing practicality.

While not confirmed for production, its design language and innovative features - such as the integrated roof rails and split-opening tailgate - showcase the brand's future design potential.