Ford spreads its wings into the Middle East and Africa
25 Nov 2014|2,111 views
Ford Motor Company underscored its growing ambitions in the Middle East and Africa, with the dramatic introduction of the all new Mustang on Dubai's Burj Khalifa, the world's tallest building. Ford Executive Chairman Bill Ford capped the live-action event by delivering the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper. The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa.
Ford established its new Middle East and Africa business unit this year, which covers the company's automotive business in 67 Ford markets in North Africa, Sub-Saharan Africa, South Africa and Middle East regions. Industry sales in Middle East and Africa are expected to grow 40 percent to 5.5 million vehicles by 2020. To meet new customer demand, Ford pledged to launch 25 vehicles in region by 2016, including the all new Mustang debuting next year.
In addition to the new Mustang, Ford also previously announced a plan to introduce new vehicles such as the Ford Focus, Ford Fusion and Lincoln MKC in the Middle East and Africa. The company also announced the accelerated rollout of many new technologies to the region, including EcoBoost engines, SYNC in-car connectivity, inflatable rear seat belts, MyKey and other driver assist technologies.
Ford Motor Company underscored its growing ambitions in the Middle East and Africa, with the dramatic introduction of the all new Mustang on Dubai's Burj Khalifa, the world's tallest building. Ford Executive Chairman Bill Ford capped the live-action event by delivering the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper. The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa.
Ford established its new Middle East and Africa business unit this year, which covers the company's automotive business in 67 Ford markets in North Africa, Sub-Saharan Africa, South Africa and Middle East regions. Industry sales in Middle East and Africa are expected to grow 40 percent to 5.5 million vehicles by 2020. To meet new customer demand, Ford pledged to launch 25 vehicles in region by 2016, including the all new Mustang debuting next year.
In addition to the new Mustang, Ford also previously announced a plan to introduce new vehicles such as the Ford Focus, Ford Fusion and Lincoln MKC in the Middle East and Africa. The company also announced the accelerated rollout of many new technologies to the region, including EcoBoost engines, SYNC in-car connectivity, inflatable rear seat belts, MyKey and other driver assist technologies.
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