Ferrari Store opens new flagship in the heart of Milan

A new Ferrari Store has opened on Via Berchet, 2 in the very centre of Milan. The new 750 square metre space treats visitors to a completely immersive experience of the Ferrari legend. With four F1 simulators, interactive video walls and numerous multisensory positions, the Store was conceived not merely as a shopping destination but also as an entertainment venue.

Located in the historic Palazzo Ricordi, just a few metres from Piazza del Duomo, the Store was designed by architect Massimo Iosa Ghini and extends over three levels. Its design and the use of new generation materials, such as carbon fibre and anodised aluminium, work hand in glove with leading-edge technologies to deliver a 360-degree entertainment experience.

The visual impact is striking too, with 15 beautiful arched windows overlooking three of Milan's most historic streets: Via Berchet, Via San Raffaele and Via Ugo Foscolo.

The F1 simulators are located on the lower ground floor. Here, visitors will experience the exhilaration of the race track. The Milanese Store is the only Ferrari retail outlet to offer this experience.

The first floor is devoted to the world of Ferrari women with Fan and Lifestyle apparel and accessories collections. In addition, memorabilia walls display original components from GT and F1 cars that made Prancing Horse history. The children and play areas are housed on the first floor too. Here, two interactive giant screens will keep kids of all ages amused with puzzles, paint functions and other Ferrari-themed content.

This Store was opened as part of Ferrari's strategic plan to expand its retail network which currently numbers 30 outlets in 14 nations.