Bugatti partners with GilletteLabs on special heated razor

GilletteLabs, the premium innovation division of Gillette, has partnered with Bugatti to launch a special edition heated razor.

The GilletteLabs Bugatti Special Edition Heated Razor combines the forces of two world-class innovators to make every shaving experience exceptional. With the push of a button, the Special Edition Heated Razor activates and delivers a hot towel shaving experience at home for a noticeably more comfortable and sensorial shave.

The new GilletteLabs Bugatti Special Edition Heated Razor is finished in Bugatti Agile Bleu, once the legendary French racing colour reinterpreted for the Chiron Pur Sport. The handle features the legendary Bugatti Macaron - the emblem that has symbolised the pioneering brand for over 110 years.

A premium-grade aluminium-zinc handle defines the razor's composition and appearance - inspired by the innovative lightweight materials of anodised aluminuim and titanium moulding in the interior of the Bugatti Chiron Pur Sport.