A closer look at the world's largest tyre and rubber company

Bridgestone, the world's largest tyre firm, is a huge driving force behind the growth of the tyre industry. The Japanese tyre manufacturer was also recently branded the world's largest company by Fortune Global 500.

Besides producing tyres and tubes for cars, buses and trucks, construction and mining vehicles, industrial and agricultural machinery, aircraft, motorcycles and others, Bridgestone also manufactures automotive parts and other diversified products such as sporting goods and bicycles, etc. The company also boasts many research and development (R&D) and training facilities around the world.

In addition, Bridgestone has actively participated in Corporate Social Responsibility and its aim is to reduce 50 percent of the total CO₂ emissions and greenhouse gases from its products by the year 2050. Its Ecopia range of tyres has also been awarded the Carbon Zero certification.

More impressively, Bridgestone has successfully produced the world's first artificial fin made of rubber, in a bid to replace the diseased tail fin of Fuji, a dolphin in Japan. Fuji has now regained nearly all of her swimming ability.

Bridgestone offers a wide range of tyre choices to fit any drivers' needs and driving style perfectly. Its Ecopia range allows for reduced rolling resistance, which in turn enhances fuel efficiency and reduce harmful CO₂ emissions. One of the highlights of the Ecopia series is the EP500 ologic tyre that is exclusively OE fitted on the BMW i3.

The EP500 features Bridgestone's ologic technology, which capitalises on the synergies of a large diameter coupled with a narrow tread design. The result is a tyre that delivers significant improvements in aerodynamics and rolling resistance, while still offering outstanding grip in wet weather conditions.

As for those that love the great outdoors, the Dueler range combines the high-level traction and toughness that is required for full-fledged all-wheel drive vehicles. On the other hand, the Turanza range seeks to achieve the high-level balance that luxury car owners seek, combining comfort, security and performance. Finally, the Potenza range, which includes the new Adrenalin RE003, responds to the persistence of drivers who always aim and pursue the outermost limits of speed allowed by its technology, granting exceptional driving performance.