Toyota Financial Services SG and Sgcarmart welcomes new CEO

Mr. Shahrul Tahir has been appointed as Chief Executive Officer of Toyota Financial Services Singapore Pte. Ltd. (TFSSG), and concurrently holds the role of CEO, SGCM Pte. Ltd., and CEO, Kinto Singapore. His previous appointment was with Toyota Capital Malaysia Sdn. Bhd., where he held a Group Vice President position overseeing sales operations.

Shahrul succeeds Mr. Vinod Cherumadathil, who moves on to a global Toyota Financial Services role. 

With over 25 years of prior experience in automotive financing and retail banking, Shahrul's distinguished career is marked by notable achievements in strategic business growth, operational efficiency, governance and team development. His previous leadership roles include serving as the automotive financing head of one of Malaysia’s largest car financiers, demonstrating his capacity for strategic and operational excellence. 

Shahrul brings a wealth of knowledge and leadership expertise to continue to drive growth, ensure operational capability and efficiency, and promote a collaborative work environment. 

Speaking on his appointment, Shahrul remarks, "I am excited to help drive the transformation of TFSSG into a leading mobility company, as well as the unique opportunities that Sgcarmart offers. We will continue to build value for our customers as we strive to deliver a more valuable and comprehensive automotive ecosystem."

Yau Fun Heng, Chief Operating Officer, Sgcarmart, says, "We are excited to have Shahrul onboard to captain Sgcarmart's continued growth. He brings valuable experience that will drive innovation and success, and we look forward to an exciting journey ahead."

Vinod Cherumadathil adds, "Sgcarmart has embarked on a fruitful journey of success, and will continue to grow through strategic decisions, leveraging innovation and market insights. I am confident that Shahrul will lead Sgcarmart to new heights, fostering a culture of excellence and driving us towards a brighter future."