New Renault crossover is called KADJAR

Renault has unveiled its first compact crossover called KADJAR. The name is built around KAD- and -JAR. KAD- is inspired by 'quad' - representing a go-anywhere four-wheeled vehicle and -JAR recalls the French words 'agile' and 'jaillir', representing agility and suddenly emerging from somewhere. The sound and spelling of the name have an exotic feel, which suggests adventure and discovering new horizons.

The initial letter 'K' is indicative of the model's robustness and the KADJAR fits seamlessly with Renault's existing subcompact crossover Captur.

From 26^th January 2015, Renault will be particularly active on social media to present the world of the KADJAR via its teaser campaign #KADJAR. New photos and videos will be posted daily before the wraps come off the Renault KADJAR completely on 2^nd February.