Maserati outlines its plans for the electric future
28 Jan 2024|401 views
Maserati has announced its plans for the future.
The firm states that it plans to maintain a leading position within the luxury segment, and to maintain its production volumes and profit margins in line with its brand position.
It further states that it believes in an electric future, and is currently organising itself to transform its competitiveness to exceed the needs of the luxury consumer. The firm has already embarked on its journey in the electric era with its GranTurismo Folgore and Grecale Folgore (catch our review of the Grecale GT here), and will launch the GranCabrio Folgore later in 2024, followed by a MC20 Folgore in 2025, and a new electric SUV come 2027, as well as the new electric Quattroporte by 2028.
Maserati states that all its current and future models will be 100% designed, developed, and manufactured in Italy. Its historic headquarters in Modena, is scheduled to make room for production of the MC20 Folgore and MC20 Cielo Folgore.
The firm has also announced that its Modena plant will also host of new 'Atelier of the Fuoriserie Personalisation Programme', reserved to create bespoke Maserati models. It's historic plant on Viale Ciro Menotti, meanwhile, will see its leadership team working with a focused Maserati Engineering Team that consists of roughly 130 professional engineers and technicians and its Engine Lab to build the future of the brand and take it to new heights.
Maserati has announced its plans for the future.
The firm states that it plans to maintain a leading position within the luxury segment, and to maintain its production volumes and profit margins in line with its brand position.
It further states that it believes in an electric future, and is currently organising itself to transform its competitiveness to exceed the needs of the luxury consumer. The firm has already embarked on its journey in the electric era with its GranTurismo Folgore and Grecale Folgore (catch our review of the Grecale GT here), and will launch the GranCabrio Folgore later in 2024, followed by a MC20 Folgore in 2025, and a new electric SUV come 2027, as well as the new electric Quattroporte by 2028.
Maserati states that all its current and future models will be 100% designed, developed, and manufactured in Italy. Its historic headquarters in Modena, is scheduled to make room for production of the MC20 Folgore and MC20 Cielo Folgore.
The firm has also announced that its Modena plant will also host of new 'Atelier of the Fuoriserie Personalisation Programme', reserved to create bespoke Maserati models. It's historic plant on Viale Ciro Menotti, meanwhile, will see its leadership team working with a focused Maserati Engineering Team that consists of roughly 130 professional engineers and technicians and its Engine Lab to build the future of the brand and take it to new heights.
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