Caterham unveils bold new group rebrand
24 Jan 2014|2,317 views
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Since Malaysian entrepreneurs Tony Fernandes and Datuk Kamarudin Meranun purchased the Caterham brand in 2011, the sportscar company has expanded with the inclusion of Caterham Technology & Innovation (CTI), Caterham Composites, Caterham Bikes, Caterham Moto Racing Team, Caterham Challenge and the F1 and GP2 race teams.
"The Caterham brand has been in existence for over 40 years and, in simple terms, is a brand that puts smiles on people's faces. It is a proud British brand, one that celebrates Britain's engineering prowess and we, in turn, are proud to showcase our British heritage," said Tony Fernandes CO-Chariman of the Caterham Group.
Fernandes went on to add this is an exciting time for the brand with the F1 team entering its fifth season to make serious progress this year, while its first road car project, achieved together with Renault, is on progress to ply the roads by 2016.
He also revealed Caterham Composites, a specialist composite design and manufacturing consultancy in Germany, is working on a project with Airbus on new, lightweight aircraft seats. Fernandes concluded by remarking, "I firmly believe that we will look back on 2014 as the year the Caterham story really began."
Caterham has unveiled its new corporate identity that features a bold new selection of green tones and a coloured Union Flag emblem - a throwback to the marque British heritage.
Since Malaysian entrepreneurs Tony Fernandes and Datuk Kamarudin Meranun purchased the Caterham brand in 2011, the sportscar company has expanded with the inclusion of Caterham Technology & Innovation (CTI), Caterham Composites, Caterham Bikes, Caterham Moto Racing Team, Caterham Challenge and the F1 and GP2 race teams.
"The Caterham brand has been in existence for over 40 years and, in simple terms, is a brand that puts smiles on people's faces. It is a proud British brand, one that celebrates Britain's engineering prowess and we, in turn, are proud to showcase our British heritage," said Tony Fernandes CO-Chariman of the Caterham Group.
Fernandes went on to add this is an exciting time for the brand with the F1 team entering its fifth season to make serious progress this year, while its first road car project, achieved together with Renault, is on progress to ply the roads by 2016.
He also revealed Caterham Composites, a specialist composite design and manufacturing consultancy in Germany, is working on a project with Airbus on new, lightweight aircraft seats. Fernandes concluded by remarking, "I firmly believe that we will look back on 2014 as the year the Caterham story really began."
Since Malaysian entrepreneurs Tony Fernandes and Datuk Kamarudin Meranun purchased the Caterham brand in 2011, the sportscar company has expanded with the inclusion of Caterham Technology & Innovation (CTI), Caterham Composites, Caterham Bikes, Caterham Moto Racing Team, Caterham Challenge and the F1 and GP2 race teams.
"The Caterham brand has been in existence for over 40 years and, in simple terms, is a brand that puts smiles on people's faces. It is a proud British brand, one that celebrates Britain's engineering prowess and we, in turn, are proud to showcase our British heritage," said Tony Fernandes CO-Chariman of the Caterham Group.
Fernandes went on to add this is an exciting time for the brand with the F1 team entering its fifth season to make serious progress this year, while its first road car project, achieved together with Renault, is on progress to ply the roads by 2016.
He also revealed Caterham Composites, a specialist composite design and manufacturing consultancy in Germany, is working on a project with Airbus on new, lightweight aircraft seats. Fernandes concluded by remarking, "I firmly believe that we will look back on 2014 as the year the Caterham story really began."
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