Aston Martin launches special editions and customisation program at Geneva

Called Works Service Tailored, the new customisation program "™focuses on fashioning colour and materials with limitless boundaries precisely to customer choice and specification, enabling owners to apply their own personal taste." An Aston Martin Rapide in Magma Red and a DB9 in Blue Pearl White was showcased at Geneva to mark the launch of the program.

Aston Martin also unveiled two special editions at the show. The first of which was the V12 Vantage Carbon Black edition, which features unique metallic paint, carbon fibre side strakes, and black diamond turned alloy wheels. The interior of the Carbon Black edition has carbon fibre sill plates with "V12 Vantage Carbon Black" etched in stainless steel.

The other special edition launched at Geneva was the DBS UB-2010, which was produced to commemorate Dr Ulrich Bez’s 10 years as Aston Martin’s CEO. The DBS UB-2010 features 'Azurite Black' paint, metallic bronze leather with woven leather seat inserts, Cryptic Titan trim, and sill plates signed by Bez. The UB-2010 will be limited to 40 units, 20 coupes and 20 Volantes convertibles.