Hyundai's Ioniq 5 N helps with winter blues
20 Apr 2024|94 views
Hyundai is exploring the possibility of the positive impacts driving has against winter blues in its latest social experiment.
A selected group of 20 participants who struggle with seasonal affective disorder from Rjukan, Norway - a place where winter can stretch for over six months and temperatures hit below negative - were invited to take Hyundai's all-electric Ioniq 5 N for a ride.
Hyundai states that the Ioniq 5 N was the perfect model for this experiment as it represents a new segment of driver-focused, high-performance electric cars with both new technologies and elevated race track capabilities.
With a maximum power output of 641bhp paired with 770Nm of torque, Hyundai's first all-electric N model accelerates from 0 to 100km/h in just 3.4 seconds, and has a top speed of 160km/h. With various enhanced features such as the N Grin Boost, N Drift Optimizer, and N Launch Control, this high-performance electric car has the ability to deliver pure excitement.
Hyundai's claims, by the way, were not for show.
The extent of this experiment even saw a neuroscientist, Shani Tal, brought in to measure 'Depth of Joy' - or DOJO - to explore the emotional impact of driving the Ioniq 5 N. The experiment was crafted to gain deeper insights into the participants' psyches, with the use of a range of biometric measurements to gauge the DOJO from behind the wheel
The Arousal-Valence Matrix was applied to map the emotions of participants, involving two dimensions of affective responses: Valence, which determines if the experience is perceived negatively or positively, and arousal, which gives an insight of the intensity of the experience.
An EEG (electroencephalogram) cap and brain-computer interface (BCI) were also used to show electrical activity in the brain, providing more insights while adding credibility to the results. The experimenting team focused on various metrics accounting for arousal, valence and also the electrodermal activity of participants.
Before the experiment's commencement, Tal and the team hypothesised the heightening of DOJO during the test drives, followed by a sustained elevation post-experiment.
The hypothesis was proven true by the results. 75% of drivers experienced a notable positive emotional response after their test drives, with an average 28% increase in the exploratory DOJO metric, implying that the Ioniq 5 N does have the ability to evoke positive emotional responses. These results were further backed up by the qualitative data collected; 87.5% of participants reported feeling more positive after driving the Ioniq 5 N.
Not only did the experiment reveal that the Ioniq 5 N takes DOJO to a new level, it also marked a milestone in exploring emotional responses to driving experiences via measuring the concept of DOJO for the first time.
Beyond this automotive context, Hyundai believes that the experiment also raises questions on the relationship between human emotion, technology, and environmental factors. The firm states that DOJO could serve as a model for future exploration of the relationship between technology and human emotion.
Hyundai is exploring the possibility of the positive impacts driving has against winter blues in its latest social experiment.
A selected group of 20 participants who struggle with seasonal affective disorder from Rjukan, Norway - a place where winter can stretch for over six months and temperatures hit below negative - were invited to take Hyundai's all-electric Ioniq 5 N for a ride.
Hyundai states that the Ioniq 5 N was the perfect model for this experiment as it represents a new segment of driver-focused, high-performance electric cars with both new technologies and elevated race track capabilities.
With a maximum power output of 641bhp paired with 770Nm of torque, Hyundai's first all-electric N model accelerates from 0 to 100km/h in just 3.4 seconds, and has a top speed of 160km/h. With various enhanced features such as the N Grin Boost, N Drift Optimizer, and N Launch Control, this high-performance electric car has the ability to deliver pure excitement.
Hyundai's claims, by the way, were not for show.
The extent of this experiment even saw a neuroscientist, Shani Tal, brought in to measure 'Depth of Joy' - or DOJO - to explore the emotional impact of driving the Ioniq 5 N. The experiment was crafted to gain deeper insights into the participants' psyches, with the use of a range of biometric measurements to gauge the DOJO from behind the wheel
The Arousal-Valence Matrix was applied to map the emotions of participants, involving two dimensions of affective responses: Valence, which determines if the experience is perceived negatively or positively, and arousal, which gives an insight of the intensity of the experience.
An EEG (electroencephalogram) cap and brain-computer interface (BCI) were also used to show electrical activity in the brain, providing more insights while adding credibility to the results. The experimenting team focused on various metrics accounting for arousal, valence and also the electrodermal activity of participants.
Before the experiment's commencement, Tal and the team hypothesised the heightening of DOJO during the test drives, followed by a sustained elevation post-experiment.
The hypothesis was proven true by the results. 75% of drivers experienced a notable positive emotional response after their test drives, with an average 28% increase in the exploratory DOJO metric, implying that the Ioniq 5 N does have the ability to evoke positive emotional responses. These results were further backed up by the qualitative data collected; 87.5% of participants reported feeling more positive after driving the Ioniq 5 N.
Not only did the experiment reveal that the Ioniq 5 N takes DOJO to a new level, it also marked a milestone in exploring emotional responses to driving experiences via measuring the concept of DOJO for the first time.
Beyond this automotive context, Hyundai believes that the experiment also raises questions on the relationship between human emotion, technology, and environmental factors. The firm states that DOJO could serve as a model for future exploration of the relationship between technology and human emotion.
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